Guerrilla P.R

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

המשפט הראשון: Thirty years ago, Marshall McCluhan, the father of modern commu , wrote the immortal words, "The medium is the message" Today I would amend that to, "The medium is the media" Our civilization is utterly dominated by the force of media.

שנה

1993

שפה

English

הוצאה

Collins

מהדורות

7

עמודים

256

ISBN

9780887306648

מקור הנתונים: Wikidata