Handbook of brand relationships

Brand relationships are critical as they provide avenues for enhanced company profitability through the lowering of customer acquisition and retention costs. This book is the first academic book to take a psychological perspective on the meaning, foundations, and effects of brand relationships. It also identifies several novel metrics designed to measure various aspects of brand relationships.--[book cover].

שנה

2009

שפה

English

הוצאה

M.E. Sharpe

מהדורות

7

עמודים

424

ISBN

9780765623577

מקור הנתונים: Wikidata