Handbook of Business-to-Business Marketing

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them.

שנה

2012

שפה

English

הוצאה

Elgar Publishing Limited, Edward

מהדורות

4

עמודים

800

ISBN

9781849801423

מקור הנתונים: Wikidata