Matthew S. Eastin
Handbook of research on digital media and advertising
Matthew S. Eastin · 2010
על הספר
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
פרטי הספר
- שנה
- 2010
- שפה
- English
- הוצאה
- IGI Global
- מהדורות
- 3
- עמודים
- 770
- ISBN
- 9781282705029
מקור הנתונים: Wikidata
