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Handbook of research on effective marketing in contemporary globalism

Bryan Christiansen, Salih Yildiz, Emel Yildiz · 2014

איפה לקנות

המחיר באמזון משתנה מדי יום, אז הכי נכון לראות אותו שם ברגע הקנייה.

לצפייה באמזון

על הספר

"This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and productivity"--

פרטי הספר

שנה
2014
שפה
English
הוצאה
Business Science Reference, An Imprint of IGI Global
מהדורות
1
עמודים
463
ISBN
9781466662209

מקור הנתונים: Wikidata

עוד של Bryan Christiansen

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Handbook of research on global supply chain management
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Handbook of research on global business opportunities
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Nationalism, cultural indoctrination, and economic prosperity in the digital age
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Economic behavior, game theory, and technology in emerging markets
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Handbook of research on economic growth and technological change in Latin America
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Transcultural Marketing For Incremental And Radical Innovation
Bryan Christiansen · 2013
Cultural And Technological Influences On Global Business
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