Harvard Business School
Harvard business review on strategic alliances
Harvard Business School · 2002
על הספר
"A first-time collection of classics and best new thinking on how to build and manage strategic business relationships, this book features articles by well-known authors such as Rosabeth Moss Kanter and Gary Hamel. This volume provides a broad and diverse look at strategic alliances, including why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border alliances."--Jacket.
פרטי הספר
- שנה
- 2002
- שפה
- English
- סדרה
- Harvard Business Review Paperback
- הוצאה
- Harvard Business School Press
- מהדורות
- 1
- עמודים
- 224
- ISBN
- 9781591391333
מקור הנתונים: Wikidata
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