Health services marketing

"This book explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide to developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game."--book jacket.

שנה

2007

שפה

English

הוצאה

Springer

מהדורות

3

עמודים

164

ISBN

9780387736044

מקור הנתונים: Wikidata