Herd

Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.

שנה

2009

שפה

English

הוצאה

Wiley

מהדורות

4

עמודים

399

ISBN

9780470744598

מקור הנתונים: Wikidata