High performance marketing

"High Performance Marketing is the manifesto for business professionals facing a fundamental shift in marketing that involves information resources, organizational structures, technology, and communication. In this essential guide, thought leader Naras Eechambadi provides all the real-world tools, practices, and techniques needed to drive performance in today's "pressure-cooker" environment."--Jacket.

שנה

2005

שפה

English

הוצאה

Dearborn Trade Pub.

מהדורות

1

עמודים

271

ISBN

9781419508233

מקור הנתונים: Wikidata