Histories, Issues and Strategies of the Internationalization of French Companies

Globalization and internationalization are terms that are unquestionably at the heart of our economic and cultural reality today, even if such phenomena are intertwined with both negative and positive connotations. With the opening of trade borders and the increasing feasibility of operating a business on a worldwide scale due to technological advancement and changes in legislation, the internationalization strategies of companies and their ability to compete with global competitors has become a pivotal competency to be mastered. This project, carried out by students, examines the idiosyncratic strategies developed by French companies for their expansion on the international market.

שנה

2011

הוצאה

ESSEC - Institute for Strategic Innovation and Services

מהדורות

1

ISBN

9782364560314

מקור הנתונים: Wikidata