Hospitality marketing management

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.

שנה

2008

שפה

English

הוצאה

J. Wiley & Sons

מהדורות

5

עמודים

672

ISBN

9780470088586

מקור הנתונים: Wikidata