Hospitality marketing

"Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages."--BOOK JACKET.

שנה

2004

שפה

English

הוצאה

Butterworth-Heinemann

מהדורות

10

עמודים

392

ISBN

9780750652452

מקור הנתונים: Wikidata