New Word City
How McDonald's got its groove back
New Word City · 2010
על הספר
"How do you rejuvenate a tired brand with a world-wide franchise? McDonald's found itself fat and sclerotic. Its comeback offers lessons for leaders everywhere in focusing on what their customers really want"--Resource description page.
פרטי הספר
- שנה
- 2010
- שפה
- English
- הוצאה
- Pearson Education Pub. as FTPress
- מהדורות
- 1
- עמודים
- 14
- ISBN
- 9780137056910
מקור הנתונים: Wikidata