How to do marketing research

Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.

שנה

1990

הוצאה

Kogan Page

מהדורות

1

עמודים

128

ISBN

9780749400088

מקור הנתונים: Wikidata