Identity and strategy

"This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making."--Jacket.

שנה

2007

שפה

English

הוצאה

Edward Elgar Pub

מהדורות

1

עמודים

256

ISBN

9781847206565

מקור הנתונים: Wikidata