Impulse

Our lives are shaped by the choices we make. Some are the result of careful reflection; most happen purely on impulse. In this book, chartered psychologist Dr David Lewis builds on his own ground breaking research at Mindlab International to argue that if we can reach a true understanding of our impulses, we will have a better picture of our actions, our motivations, our emotions and, ultimately, our successes and failures. improve our self-control and resist harmful impulses? And he goes on from their to show how companies are exploiting our natural tendencies to sell us things we don't necessarily need. Psychology. Sales & marketing.

שנה

2013

שפה

English

הוצאה

RH Books

מהדורות

2

עמודים

310

ISBN

9781847946850

מקור הנתונים: Wikidata