Industrial design, competition and globalization

"Design plays an increasingly important role in the competitiveness of firms. Increasingly price-based competition is being replaced by business models based around design and added value. Given the importance of design in corporate competitiveness, this book explores the importance of industrial design within the contemporary economy"--Provided by publisher.

שנה

2010

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

3

עמודים

250

ISBN

9780230203495

מקור הנתונים: Wikidata