Alexander H. J. Otgaar
Industrial tourism
Alexander H. J. Otgaar · 2010
על הספר
Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors--and consequently their local regions--to the public. But how can these opportunities be organized in a way that enables the city and the enterprise to take advantage? This book analyses the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, resulting in concrete recommendations for cities and companaies with ambitions in this field--Cover.
פרטי הספר
- שנה
- 2010
- שפה
- English
- סדרה
- EURICUR series
- הוצאה
- Ashgate
- מהדורות
- 7
- עמודים
- 229
- ISBN
- 9781409402206
מקור הנתונים: Wikidata
