Intellectual Property for Managers and Investors

Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making responsibility at the interface where business and innovation meet.

המשפט הראשון: What's in your head is intellect - the mind, emotions, imagination and creativity, problem-solving ability.

שנה

2006

שפה

English

הוצאה

Cambridge University Press

מהדורות

8

עמודים

182

ISBN

9780521851060

מקור הנתונים: Wikidata