Intercultural communication for business

"This text examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally"--Page [xi].

שנה

2004

שפה

English

הוצאה

South-Western College Pub

מהדורות

2

עמודים

176

ISBN

9780324152586

מקור הנתונים: Wikidata