International brand management of Chinese companiesSandra Bell

International brand management of Chinese companies

Sandra Bell · 2008

איפה לקנות

המחיר באמזון משתנה מדי יום, אז הכי נכון לראות אותו שם ברגע הקנייה.

לצפייה באמזון

על הספר

"This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management."--BOOK JACKET.

פרטי הספר

שנה: 2008
שפה: English
סדרה: Contributions to economics
הוצאה: Physica-Verlag
מהדורות: 1
עמודים: 369
ISBN: 9783790820294

מקור הנתונים: Wikidata

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