Philip R. Cateora
International marketing
Philip R. Cateora, John M. Hess · 2016
על הספר
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
פרטי הספר
- שנה
- 2016
- שפה
- English
- הוצאה
- McGraw-Hill Education
- מהדורות
- 5
- עמודים
- 662
- ISBN
- 9781259253065
מקור הנתונים: Wikidata
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