Isobel Doole

International marketing strategy
Isobel Doole, Robin Lowe · 1999
על הספר
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
פרטי הספר
- שנה
- 1999
- שפה
- English
- הוצאה
- Intl Thomson Business Press
- מהדורות
- 6
- עמודים
- 592
- ISBN
- 9781861524720
מקור הנתונים: Wikidata
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