Internet business models and strategies

"This new book explores Internet business models and strategies and what it takes for them to allow firms to make money. It is one of the first books of its kind to provide theoretical frameworks for analysis as well as thoughtful and recent cases for further discussion. Logically and clearly written, the authors have created a valuable resource for students, instructors, and professionals who seek greater insight into the Internet's impact on business."--Jacket.

שנה

2001

שפה

English

הוצאה

McGraw-Hill Companies

מהדורות

2

עמודים

384

ISBN

9780072397246

מקור הנתונים: Wikidata