Just do it

Katz examines Nike, the company of the future, which understands the power of imagery and knows how to market those images all over the world. He also examines charges leveled against Nike and discusses the corporate spirit and strategies that have made for great success.

המשפט הראשון: During the late Olympic summer of 1992-just days before the superstars of the American basketball team were expected to easily trounce all comers and claim their gold medals-the most casual of sports fans and news-on-the-hour regulars learned that certain members of the vaunted "Dream Team" seemed bent on denigrating one of the most hallowed rituals in all of sports.

שנה

1994

שפה

English

הוצאה

Adams Media Corporation

מהדורות

1

עמודים

336

ISBN

9781558504790

מקור הנתונים: Wikidata