Key Account ManagementPeter Cheverton
Key Account Management
Peter Cheverton · 2004
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על הספר
Any organization’s key accounts are its lifeblood. This highly practical book puts forward a unique yet simple planning methodology for identifying, obtaining, retaining and developing key customers. Completely updated and revised with lots of new material to reflect the latest best practice, this edition will reinforce its standing as the premier book on the subject. This is one of very few books to take the long-term, team-selling strategic view of Key Account Management (KAM).
פרטי הספר
- שנה
- 2004
- שפה
- English
- הוצאה
- Kogan Page
- מהדורות
- 7
- עמודים
- 368
- ISBN
- 9780749441692
מקור הנתונים: Wikidata
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