La stratégie prix

Manage for Profit, Not for Market Share

Kundenzufriedenheit

Beating Inflation

True Profit!

Confessions of the Pricing Man

Beat the Crisis: 33 Quick Solutions for Your Company

Hidden champions of the twenty-first century

Hidden champions of the twenty-first century

Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules

Dynamics of Price Elasticity and the Product Life Cycle