Leading Product Development

Covers pre-project planning, choosing projects that match the strategic objectives of the company, and determining project sequence, measurement, and incentives.

המשפט הראשון: Whether it is a Pentium chip from Intel or a birdhouse with a "Spanish tile roof" from Rubbermaid, the successful new product both satisfies and delights customers.

שנה

1994

שפה

English

הוצאה

Free Press

מהדורות

3

עמודים

176

ISBN

9781416576341

מקור הנתונים: Wikidata