Lights, Camera, Campaign!

"This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture."--BOOK JACKET.

שנה

2004

שפה

English

הוצאה

Peter Lang Publishing

מהדורות

1

עמודים

322

ISBN

9780820468310

מקור הנתונים: Wikidata