Loveworks

Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.

שנה

2013

שפה

English

הוצאה

powerHouse Books

מהדורות

1

עמודים

192

ISBN

9781576876404

מקור הנתונים: Wikidata