loyalty.com

"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.

המשפט הראשון: Companies of every kind have rushed to offer customers all kinds of bribes and discounts under the guise of loyalty programs.

שנה

2000

שפה

English

הוצאה

McGraw-Hill

מהדורות

4

עמודים

325

ISBN

9780071387828

מקור הנתונים: Wikidata