Luxury brand management

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

שנה

2008

שפה

English

הוצאה

Wiley

מהדורות

9

עמודים

400

ISBN

9780470823262

מקור הנתונים: Wikidata