Luxury strategy

This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix.

שנה

2009

שפה

English

הוצאה

Kogan Page

מהדורות

1

עמודים

384

ISBN

9780749454777

מקור הנתונים: Wikidata