Malcolm McDonald on marketing planningMcDonald, Malcolm.

Malcolm McDonald on marketing planning

McDonald, Malcolm. · 2007

איפה לקנות

המחיר באמזון משתנה מדי יום, אז הכי נכון לראות אותו שם ברגע הקנייה.

לצפייה באמזון

על הספר

Malcolm McDonald on Marketing Planning will help you appreciate the benefits of rigorous marketing planning and will guide you through the production of a marketing plan made to work in the real world. this book covers the essentials of marketing planning and the strategic marketing process.

פרטי הספר

שנה: 2007
שפה: English
הוצאה: Kogan Page
מהדורות: 3
עמודים: 197
ISBN: 9780749451493

מקור הנתונים: Wikidata

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