Manage Globally, Sell Locally

"... Addresses the factors that make managing the account relationship different from territory management, and offers tools to help the account manager measure success or position within the account. ... Outlines how a team approach can be used to successfully sell at all levels of the customer's organization."--Book jacket.

המשפט הראשון: Gene was absolutely right in saying that relationships are the cornerstone of long-term success in strategic account management.

שנה

1994

שפה

English

הוצאה

McGraw-Hill

מהדורות

1

עמודים

216

ISBN

9780786303304

מקור הנתונים: Wikidata