Managing media convergence

"Managerial expediency, efficiency and effectiveness are considered through discussions of best practices and case studies. With the bottom-line focus of today's media management on increasing profits and cash flow, Managing Media Convergence shows how workers and managers can successfully meet the challenges of the new media workplace."--Jacket.

שנה

2004

שפה

English

הוצאה

Blackwell Publishing Limited

מהדורות

2

עמודים

232

ISBN

9780813811086

מקור הנתונים: Wikidata