Market smart

Learn how top designers target the tastes and trends of their clients to market their products specifically for them. Sorted by consumer groups with the most purchasing power, Market Smart reveals how to target kids, parents, tweens and teens, sports enthusiasts, Generations X & Y, foodies, and baby boomers by exploring all elements of marketing design from print and multimedia advertisements to catch phrases, mascots, logos, product packaging, retail environments, and promotions.

שנה

2009

שפה

English

הוצאה

Collins Design

מהדורות

1

עמודים

222

ISBN

9780061697142

מקור הנתונים: Wikidata