Marketing 2.0

"This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. The text is accompanied by selected case studies from all over the world."--BOOK JACKET.

שנה

2003

שפה

English

הוצאה

Springer

מהדורות

6

עמודים

151

ISBN

9783540002857

מקור הנתונים: Wikidata