Marketing and the Law

Marketing and the Law, 5th edition adopts the viewpoint of the marketer and follows a marketing decision-making sequence rather than traditional legal classifications, offers practical advice on law affecting marketing decisions and explains how the law can be used to obtain competitive advantage in marketplace.

שנה

2015

שפה

English

הוצאה

LexisNexis Butterworths Australia

מהדורות

1

עמודים

751

ISBN

9780409338355

מקור הנתונים: Wikidata