Marketing decision making and the management of pricing

"This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

שנה

2013

שפה

English

סדרה

A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

הוצאה

Business Science Reference

מהדורות

1

עמודים

261

ISBN

9781466640948

מקור הנתונים: Wikidata