Marketing essentials

This textbook is a useful companion for the CIM professional marketing qualification. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

שנה

2010

שפה

English

סדרה

The official CIM coursebook

הוצאה

Butterworth-Heinemann

מהדורות

1

עמודים

180

ISBN

9780080966243

מקור הנתונים: Wikidata