Marketing in the digital age

This second edition has been thoroughly revised and updated. New features include extra material on e-commerce, customer retention, sales-force automation and loyalty. A Website linked to the book guides students to other relevant sites.

שנה

2000

שפה

English

הוצאה

Financial Times Management

מהדורות

1

עמודים

216

ISBN

9780273641957

מקור הנתונים: Wikidata