Marketing in the participation age

"Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things--and watch their participation yield greater revenues for your business."--

שנה

2013

שפה

English

הוצאה

John Wiley & Sons Inc.

מהדורות

7

עמודים

205

ISBN

9781118402306

מקור הנתונים: Wikidata