Marketing management in the 21st centuryNoel Capon

Marketing management in the 21st century

Name: Marketing management in the 21st century
ISBN: 9780139156953

Noel Capon, James M. Hulbert · 2001

איפה לקנות

המחיר באמזון משתנה מדי יום, אז הכי נכון לראות אותו שם ברגע הקנייה.

לצפייה באמזון

על הספר

"This book emphasizes the role of marketing in creating value for customers because customer value in turn leads to the creation of value for other firm stakeholders including stock-holders and employees."--BOOK JACKET.

פרטי הספר

שנה: 2001
שפה: English
הוצאה: Prentice Hall
מהדורות: 1
עמודים: 637
ISBN: 9780139156953

מקור הנתונים: Wikidata

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