Marketing research

Marketing Research brings together the theory and practice of market research. Adopting a student-centred approach, the book provides a complete introduction to the subject, covering basic techniques as well as recent developments in the field.

שנה

1999

הוצאה

Palgrave Macmillan

מהדורות

1

עמודים

240

ISBN

9780333721780

מקור הנתונים: Wikidata