Marketing & selling the travel product

This introductory book offers readers a first view of the exciting world of travel and tourism. Its unique approach covers the marketing cycle as well as dedicated chapters on such topics as consumer profiles, sales distribution network, service quality, and salesmanship. Close-ups of professionals working in the field, as well as marketing profiles of leading companies, provide meaningful examples. - Back cover.

שנה

2000

שפה

English

הוצאה

Cengage Delmar Learning

מהדורות

3

עמודים

324

ISBN

9780827376489

מקור הנתונים: Wikidata