Marketing strategy

"This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy."--Jacket.

שנה

2007

שפה

English

הוצאה

McGraw-Hill Education (ISE Editions)

מהדורות

3

עמודים

384

ISBN

9780071116749

מקור הנתונים: Wikidata