Marketing, Technology and Customer Commitment in the New Economy

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Creating and Delivering Value in Marketing

Revolution in Marketing : Market Driving Changes

Proceedings of the 2000 Academy of Marketing Science Annual Conference

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2002 Academy of Marketing Science Annual Conference