Marketing the e-business

Marketing the e-Business looks at how to improve marketing efficiency and effectiveness through electronic means. As well as looking at the main marketing themes of product price, promotion, place etc.) this accessible text looks at the bigger 'e' considerations, such as legislation, data protection, security, governance, intellectual property, ethics, and more. The book helps the reader work through these marketing issues in a logical order and demonstrates how they may be pulled together into an actual marketing plan.

שנה

2008

שפה

English

סדרה

Routledge e-business series

הוצאה

Routledge

מהדורות

3

עמודים

341

ISBN

9780415965002

מקור הנתונים: Wikidata