Marketing your library

"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.

שנה

2012

שפה

English

הוצאה

McFarland & Company, Inc., Publishers

מהדורות

1

עמודים

221

ISBN

9780786465439

מקור הנתונים: Wikidata